Hello, I’m George Neufeld.  After solving a world-famous mathematical problem for my PhD, I’ve provided consulting, coaching, advisory and leadership development services to managers and executives for over 30 years.

I’ve been sought after for my expertise, experience and ability to “deliver the goods” in:

  • Coaching
  • Facilitation
  • Team building
  • Problem solving
  • Change leadership
  • Project management
  • Leadership development
  • Strategic action planning
  • Economic and market assessments
  • Development and delivery of training and leadership development programs
  • Growing a small-medium size business (increased leads, conversions, transactions, revenue and profits)
It was time to pivot. I now focus on partnering with businesses to provide them with a CUSTOMER REWARDS PROGRAM that:
  • Contributes to their customers’ ongoing success
  • Keeps them connected with their customers, thereby increasing the likelihood of repeat business
  • Contributes to creating a raving fan culture, thereby enhancing their market dominating position

The Customer Reward Program consists of:

  • A private Facebook Group that facilitates past and current customers helping each other
  • Regularly-held “learn & share” Zoom Sessions for past and current customers

The Program complements and supplements tools such as Salesforce.  Also, enables customers to learn from each other.

The Zoom Sessions are customized to focus on the critical and growing needs of the business’s customers

For example, the Zoom Sessions could focus on being and remaining successful:

  • Understand, anticipate and consistently fulfill their customers’ deepest needs and exceed their expectations
  • Have people (at all levels) who are enthusiastic and skilled to contribute to fulfilling (a)
  • Have people who work as a team
  • Leaders who lead but also listen to their people and customers

Topics for the Zoom Sessions address both here and now topics as well as be forward looking as per, for example, an article entitled “A Better Boom” (published in Foreign Affairs, July-August 2021) by:

  • James Manyika, Chair and Director of the McKinsey Global Institute
  • Michael Spence, winner of the 2001 Nobel Prize in Economics, Philip H. Knight Professor and Dean Emeritus at Stanford University’s Graduate School of Business

The Customer Reward Program is a proven service

I’ve been a member of a for-profit Small Business Growth Academy for many years.  The Academy has about 800 members (world-wide) who provide advisory and coaching services to small businesses.  The Academy provides its members with a private Facebook Group and weekly Zoom Sessions that:

  • Focus on helping members grow their own business and helping them serve their clients
  • Are similar to those in the above Customer Reward Package

The Facebook Group and webinars (now Zoom Sessions) have been ongoing for about ten years.

The Academy:

  • Contributes to the discussion on the Facebook Group.
  • Plans and leads the Zoom Sessions.  This includes soliciting input from members on topics of interest and then either selecting speakers from within the Academy, from among the members or someone from outside.  The Academy facilitates the Zoom Sessions that begin with a presentation, followed by questions and discussion.  Zoom Sessions are limited to one hour.  Discussion can continue at the next Zoom Session if there is interest.  Participants can also post questions and comments on the Facebook Group.

A key success factor is being participant-centric.  This includes:

  • Determining their challenges
  • Sharing success stories
  • Informing them of what they should, but may not, know

Partnership arrangements

Our arrangements with businesses are tailored to what works for them, e.g.

  • Contract out the delivery the Customer Reward Program – whereby I would deliver the Program
  • Co-partner the delivery – whereby we would define our respective roles and responsibilities
  • You deliver the Program – with my help during start-up

The Program is always delivered under the business’s name & logo.

Why partner me?

  1. Third-party objectivity
    • From the business’s perspective — to ensure that the topics being addressed in the Zoom Sessions are not obviously self-serving
    • From the business’s customers perspective — to ensure that their feedback on challenges are examined from other than the business’s perspective
  2. Experience in having been a participant in what is being proposed
  3. Wide range of relevant experience and expertise
  4. A large network of professionals to draw on

Call to action

Let’s schedule a brief conversation to explore the possibility.

Tel & text: 613-780-9191    george@cs-connections.com


Click on the following eight pages to have a peak at some of my “thought-ware”.

Scroll down for “about me” and go to the RESULTS and ACKNOWLEDGEMENTS tabs to see evidence of being credible.

More about me

  1. Grew up on a small farm in a Mennonite community in Western Canada
  2. Received a BSc (First Class Honours) and MSc in mathematics
  3. Was a geophysicist at Shell Canada (included a project in Houston Texas)
  4. Received a PhD for solving a very-well-known, 25-year-old problem in mathematics (Was recipient of a National Research Council Scholarship)
  5. Joined the Canadian Government where I became a Director
  6. Joined Coopers & Lybrand (now PwC) where I became a Senior Principal
  1. Founded my own consulting firm over 20 years ago – during this time:
    • Provided consulting, advisory, coaching services
    • Delivered training for VitalSmarts and FranklinCovey
    • Took a 9-month coaching program led by Jim Selman
    • Developed and delivered a 12-day leadership development program
    • Been a member of a global 800-member Business Academy that focuses on helping small-medium size businesses grow

Evidence of being competent:

  1. Selected by clients who needed and were anxious to produce results, e.g.,
    • Helped the head of a regulatory agency who was under pressure from politicians to resolve a major problem — I helped them resolve it in 18 months without additional staff or money
    • Helped a client build a case for the Canadian Government to approve $1 billion to design and build the robotic arm (Canadarm II) for the Space Station – the project was approved
  2. Have been selected to work with some of the best, e.g., selected to help the Chancellor of McGill University (arts graduate at Harvard and law graduate at Cambridge University) who later became President of University of Waterloo and then the Governor General of Canada
  3. Received numerous unsolicited written acknowledgements including from a Prime Minister of Canada and a Deputy Auditor General of Canada
  4. Received a written testimony from a client for helping him numerous times during a 14-year period, during which he progressed from being an Assistant Director to a Senior Vice President
  5. Received approval of my PhD dissertation by the founder and head of the Faculty of Mathematics, University of Waterloo (one of the world’s top 20 mathematics departments) and then published the results in a world-class journal.

My involvement in the community has included:

>   Co-founded and chaired a city-wide organization to bring together stakeholders to resolve issues involving development and impacting on the environment

>   Elected Chair of a church (two terms)

>   Appointed to the Board of the Children’s Hospital of Eastern Ontario (CHEO)

>   Founded and chaired the environment committee at the Ottawa Chamber of Commerce

>   Elected Vice-President and Director of Policy of a political constituency association for 6 years

>   Was on the Board of an organization that found jobs for handicapped persons

I built-up my RESULTS and ACKNOWLEDGEMENTS portfolios (see tabs on this web site) by paying attention to the following:

  1. Focus on results for clients
  2. Be a passionate servant: be committed & persistent, focus on client (not self), create superb results, demonstrate humility.
  3. Be approachable: put others at ease; be warm, pleasant, and gracious;, build rapport
  4. Be compassionate: authentically care about people; be concerned about their issues; be available and ready to help; offer empathy when needed.
  5. Be creative: develop innovative and distinctive ideas; connect problem issues into distinctive action plans.
  6. Be client focused: meet the desires of the client; and develop trusting, respectful and effective client relationships.
  7. Be confident and helpful: speak the truth in a diplomatic and supportive manner.
  8. Develop rapport: build trusting and respectful relationships, relate well to all persons (regardless of seniority).
  9. Listen actively: fully hear the client
  10. Be savvy politically: use sensitivity in an organisational setting; strategically plan and think; identify corporate politics as a necessary function and adapt well to it.
  11. Apply self-knowledge: identify personal strengths and weaknesses; learn from past mistakes; accept criticism and feedback; not be defensive

My wife (Cambridge University graduate and retired World Bank economist) and I live in Ottawa, Canada.  We love to travel and are helping families who work on tea plantations in Sri Lanka (in cooperation with plantation owners). We have a world-wide network of friends as a result of owning a Bed & Breakfast in downtown Ottawa, e.g., an European country’s Ambassador in Pakistan, the founder of a very successful company in India that designs and builds high-end motorcycles.  My daily week-day program includes a 30-minute resistance exercise program and 45 minutes of cycling or power walking.

 I endorse what Catherine Pulsifer had to say about humor.